DiscoverThe Trail ChasersWilliam Dyer: From Setback to Startup—Transforming Pain Into Purpose for Athletes Everywhere
William Dyer: From Setback to Startup—Transforming Pain Into Purpose for Athletes Everywhere

William Dyer: From Setback to Startup—Transforming Pain Into Purpose for Athletes Everywhere

Update: 2025-09-26
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💭 “If you can, you must. If you're physically able, do it.”
— William Dyer, Founder of Collagen for Athletes

What does it take to turn a painful rugby injury into a business that’s now helping athletes across South Africa and beyond?

In this episode of Trail Chasers, host Dean Horwitz is joined by William Dyer — trail runner, community leader with the Trail Snakes, and entrepreneur behind Collagen for Athletes. From setbacks to startups, William shares how recovery became his purpose, and how resilience fuels both running and business.

From building a trail community in KZN to growing a brand that supports athletes nationwide, William’s journey shows what happens when passion meets perseverance.

🎯 In this episode, you’ll learn:
✅ How a rugby injury led William to discover collagen and build a thriving business
✅ Why community runs like Trail Snakes matter for all levels of runners
✅ The connection between resilience in training and resilience in entrepreneurship
✅ William’s bucket-list races and what inspires him to keep chasing new goals
✅ Why “If you can, you must” is more than just a mantra — it’s a way of life

Whether you’re chasing your first 10K, building a business, or recovering from your own setbacks, William’s story is proof that challenges can be transformed into purpose and impact.

Season 3 of Trail Chasers is proudly sponsored by:
🧦 Gilnokie Socks – gilnokie.com
| Use code TRAILCHASERS for 20% off
🕶 Boonies Sunglasses – boonies.co.za
| Adventure-ready eyewear for every runner

Enjoying the season? Subscribe, leave a review, and tag us on Instagram @trailchaserspod to share your recovery hacks and what you’ve learned from William’s journey.

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William Dyer: From Setback to Startup—Transforming Pain Into Purpose for Athletes Everywhere

William Dyer: From Setback to Startup—Transforming Pain Into Purpose for Athletes Everywhere

Dean Horwitz